OTR | Mark


Counterfeiting is 1.8+ Trillion Industry

What is Goods Counterfeiting ?

Counterfeit products are fakes or unauthorized replicas of the real product. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product and tend to have fake company logos and brands.

There are more than 1.7 trillion worth of counterfeit goods circulating around world from fashion goods, to electronics, and prescription medicines. The counterfeit industry is stealing money from honest businesses and providing inferior, and even dangerous products to consumers.



OTR-Mark is generated by a cloud based engine that uses block chain technology to store information to make it non-destructive and verified.

How it Works

Businesses can opt for OTR-Mark by providing identification details like Bar Code, Batch No., MFG Date, of individual goods produced and in exchange they get a randomized unit-level QR code for each item. Companies are required to print issued code on their items by concealing it with a scratch ink layer so, that OTR-Mark can only be scanned by consumers post purchase.

All the Identification information provided by Businesses is stored in a decentralized Database using Block-Chain technology which makes it non-destructive and transparent.

Enjoy Genuine Goods

On purchasing products from Online shopping sites or Local stores scan the OTR-Mark using any smartphone to verify its quality. Check for scratch coating which if tempered or removed means that the item is subject to counterfeiting.

Sneak Peek

Unlike other companies OTR Mark does not require installation of any special app, it can be scanned directly from smartphone’s camera app and hence increasing the scale of it’s usability among consumers.


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Top 30 Accenture Innovation Challenge 2018

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